TY  - BOOK
AU  - Bouchikhi, Hamid
AU  - Kimberly, John R.
TI  - The soul of the corporation : : how to manage the identity of your company 
SN  - 978-0-13-185726-1
AV  - 659.2 B66s 
PY  - 2008///
CY  - Upper Saddle River, NJ
PB  - Wharton School Publishing
KW  - Corporate culture
KW  - Corporate image
KW  - Brandname products
KW  - Management
KW  - Business name
N1  - Includes index
ER  -