Arens, William F. <br/><br/>
Contemporary advertising and integrated marketing communications / 
William F. Arens. 
 - New York :  McGraw-Hill,  2011. 
 - xl, 774 p.:   col. ill.  27 cm. 
<br/><br/> Includes bibliographic references and index 
<br/><br/><br/>English 
<br/><br/><label>ISBN: </label>978-0-07-122060-6 
<br/><br/><label>LC Class. No.: </label>659.1 Ar33c