TY  - BOOK
AU  - Arens, William F.
AU  - Weigold, Michael F.; Arens, Christian
TI  - Contemporary advertising and integrated marketing communications
SN  - 978-0-07-122060-6
AV  - 659.1 Ar33c 
PY  - 2011///
CY  - New York
PB  - McGraw-Hill
N1  - Includes bibliographic references and index
ER  -