Laforet, Sylvie <br/><br/>
Managing brands :   a contemporary perspective / 
Sylvie Laforet. 
 - New York :  McGraw-Hill Education,  2010. 
 - 412 p.:  27 cm. 
<br/><br/> Includes index 
<br/><br/><br/>English 
<br/><br/><label>ISBN: </label>978-007711748-1 
<br/><br/><label>LC Class. No.: </label>650.1 L13m