02284nam a2200385Ia 4500 20260803094103.0 251212s2011 xx 000 0 und d Marketing strategy : a decision-focused approach / Orville C. Walker. Walker, Orville C. Mullins, John W. New York : McGraw-Hill Companies, Inc., 2011. 7th xv, 352 p.: 25 cm. Includes index 978-0-07-017146-6 Marketing Management Strategic planning Marketing. CIR 658.802 W15m 0 0 0 1 0 4 0 0 0 1 1 0 HED4243 English ColLib Section One: Introduction to Strategy Chapter 1 Market-Oriented Perspectives Underlie Successful Corporate, Business, and Marketing Strategies Chapter 2 Corporate Strategy Decisions and Their Marketing Implications Chapter 3 Business Strategies and Their Marketing Implications Section Two: Opportunity Analysis Chapter 4 Understanding Market Opportunities Chapter 5 Measuring Market Opportunities: Forecasting and Market Knowledge Chapter 6 Targeting Attractive Market Segments Chapter 7 Differentiation and Brand Positioning Section Three: Formulating Marketing Strategies Chapter 8 Marketing Strategies for New Market Entries Chapter 9 Strategies for Growth Markets Chapter 10 Strategies for Mature and Declining Markets Chapter 11 Marketing Strategies for the New Economy Section Four: Implementation and Control Chapter 12 Organizing and Planning for Effective Implementation Chapter 13 Measuring and Delivering Marketing Performance Covers the concepts and theories of creating and implementing a marketing strategy and focuses on the strategic planning process and marketing`s cross/inter-functional relationships. This text helps students integrate what they have learned about analytical tools and the 4P`s of marketing within a broader framework of competitive strategy. 3 Text Unmediated Volume lcc BK rizal 2015-04-07 23:18:24 rizal 2015-04-07 23:18:24 4744 4725 4725 0 0 ddc 0 0 HED HED HED 2025-12-21 CIR 658.802 W15m HED4243 2026-06-02 00:00:00 2025-12-21 BK