TY  - BOOK
AU  - Kotler, Philip
AU  - Keller, Kevin L.
TI  - Marketing management
SN  - 13: 978-981-06-9886-7
AV  - 658.8 K84m 2009 
PY  - 2009///
CY  - Singapore
PB  - Pearson Education South Asia Pte Ltd.
KW  - Marketing
KW  - Management
KW  - Consumer behavior
KW  - Internet marketing
N1  - Includes index and glossary
ER  -