Moisander, Johanna <br/><br/>
Qualitative marketing research:   a cultural approach / 
Johanna Moisander. 
 - London :  SAGE Pub,  2006. 
 - xi, 227 p.:  25 cm. 
<br/><br/> Includes bibliographic references and index 
<br/><br/><br/>English 
<br/><br/><label>ISBN: </label>1-4129-0381-5 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing research<br/>Qualitatuve research<br/>Marketing research--Methodology
<br/><br/><label>LC Class. No.: </label>658.83 M72q