TY  - BOOK
AU  - Moisander, Johanna
AU  - Valtonen, Anu
TI  - Qualitative marketing research: : a cultural approach 
SN  - 1-4129-0381-5
AV  - 658.83 M72q 
PY  - 2006///
CY  - London
PB  - SAGE Pub
KW  - Marketing research
KW  - Qualitatuve research
KW  - Methodology
N1  - Includes bibliographic references and index
ER  -