Blythe, Jim <br/><br/>
Marketing / 
Jim Blythe. 
 - London :  SAGE Pub,  2006. 
 - 184 p.:  21 cm 
<br/><br/> Includes glossary 
<br/><br/><br/>English 
<br/><br/><label>ISBN: </label>1-4129-1034-X 
<br/><br/><label>LC Class. No.: </label>658.8 B62m