Davis, John <br/><br/>
Measuring marketing 103 key metrics every marketer needs / 
John Davis. 
 - Singapore :  John Wiley & Sons,  2007. 
 - xvii, 408 p.:   ill.  26 cm. 
<br/><br/> Includes index 
<br/><br/><br/>English 
<br/><br/><label>ISBN: </label>0-470-82132-9 
<br/><br/><label>LC Class. No.: </label>658.8 D28m