02585nam a2200349Ia 450000500170000000800410001724500910005810000220014926000390017130000140021030000110022402000180023565000220025365000340027565000140030905000180032394300310034194400120037295300120038454600120039695300120040850505170042052010570093759100060199433600090200033700150200933800110202494200680203599800090210399900150211295201080212720260803094115.0251212s2000    xx            000 0 und d1 aThe tipping point : bhow little things can make a big difference /cMalcolm Gladwell.  aGladwell, Malcolm  aNew York :bBack Bay Books,c2000.  a280 pages  c18 cm.  a0-316-67907-0  aSocial psychology  aContagion (Social psychology)  aCausation  a302 G45 c2000  b0c0d0e1f0g11h0i0j0  b1c1d0  pHED4422  aEnglish  cCollLib  aThe three rules of epidemics -- The law of the few: connectors, mavens, and salesmen -- The stickiness factor: Sesame Street, Blue`s Clues, and the educational virus -- The power of context (part one): Bernie Goetz and the rise and fall of New York City crime -- The power of context (part two): the magic number one hundred and fifty -- Case study: rumors, sneakers, and the power of translation -- Case study: suicide, smoking, and the search for the unsticky cigarette -- Conclusion: focus, test, and believe.  a"New Yorker writer Malcolm Gladwell looks at why major changes in our society so often happen suddenly and unexpectedly. Ideas, behavior, messages, and products, he argues, often spread like outbreaks of infectious disease. Just as a single sick person can start an epidemic of the flu, so too can a few fare-beaters and graffiti artists fuel a subway crime wave, or a satisfied customer fill the empty tables of a new restaurant. These are social epidemics, and the moment when they take off, when they reach their critical mass, is the Tipping Point." "Gladwell introduces us to the particular personality types who are natural pollinators of new ideas and trends, the people who create the phenomenon of word of mouth. He analyzes fashion trends, smoking, children`s television, direct mail, and the early days of the American Revolution for clues about making ideas infectious, and visits a religious commune, a successful high-tech company, and one of the world`s greatest salesmen to show how to start and sustain social epidemics."--BOOK JACKET.  a6  aText  aUnmediated  aVolume  2lcccBKarizalb2015-04-07 23:18:28drizale2015-04-07 23:18:28  a5710  c5689d5689  00102ddc4070aHEDbHEDcHEDd2025-12-21o302 G45 c2000pHED4422r2026-06-02 00:00:00w2025-12-21yBK