TY  - BOOK
AU  - Dominick, Joseph R.
TI  - The dynamics of mass communication : : Media in transition 
SN  - 978-0-07-122146-7
AV  - 302.23 D71 
PY  - 2011///
CY  - New York
PB  - McGraw-Hill Company
KW  - Mass media
N1  - Includes index
ER  -