Lovelock, Christopher <br/><br/>
Services marketing:   people, technology, strategy / 
Christopher Lovelock. 
 - 6th 
 - Singapore :  Pearson Education South Asia,  2008. 
 - xx, 648 p.:   ill.  26 cm. 
<br/><br/> Includes index 
<br/><br/><br/>English 
<br/><br/><label>ISBN: </label>13: 978-981-06-9895-9 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Services industries--Marketing<br/>Professions--Marketing<br/>Customer services--Marketing
<br/><br/><label>LC Class. No.: </label>658.8 L94s