TY  - BOOK
AU  - Lovelock, Christopher
TI  - Services marketing: : people, technology, strategy 
SN  - 13: 978-981-06-9895-9
AV  - 658.8 L94s 
PY  - 2008///
CY  - Singapore
PB  - Pearson Education South Asia
KW  - Services industries
KW  - Marketing
KW  - Professions
KW  - Customer services
N1  - Includes index
ER  -