Peter, J. Paul <br/><br/>
Consumer behavior and marketing strategy / 
J. Paul Peter. 
 - 8th 
 - New york :  McGraw-Hill,  2008. 
 - xxi, 555 p:   ill.  26 cm 
<br/><br/> Includes index 
<br/><br/><label>ISBN: </label>978-0-08-126885-1 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Consumer behavior<br/>Marketing
<br/><br/><label>LC Class. No.: </label>658.8342 P44c