TY  - BOOK
AU  - Peter, J. Paul
TI  - Consumer behavior and marketing strategy
SN  - 978-0-08-126885-1
AV  - 658.8342 P44c 
PY  - 2008///
CY  - New york
PB  - McGraw-Hill
KW  - Consumer behavior
KW  - Marketing
N1  - Includes index
ER  -