Ries, Al <br/><br/>
Positioning:   the battle for your mind / 
Al Ries. 
 - New york :  McGraw-Hill,  2001. 
 - x, 213 p:  21 cm 
<br/><br/><br/>English 
<br/><br/><label>ISBN: </label>978-1-259-07132-4 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Positioning (Advertising)<br/>Advertising campaigns--Case studies
<br/><br/><label>LC Class. No.: </label>659.1 R44p c2001