TY  - BOOK
AU  - Ries, Al
AU  - Tront, Jack
TI  - Positioning: : the battle for your mind 
SN  - 978-1-259-07132-4
AV  - 659.1 R44p c2001 
PY  - 2001///
CY  - New york
PB  - McGraw-Hill
KW  - Positioning (Advertising)
KW  - Advertising campaigns
KW  - Case studies
ER  -