Belch, George E. <br/><br/>
Advertising and promotion :   an intergrated marketing communications perspective / 
George E. Belch. 
 - 9th 
 - New York :  McGraw Hill Irwin,  2012. 
 - xxxv, 769 p.:   ill.  28 cm. 
<br/><br/> Includes glossary & index 
<br/><br/><br/>English 
<br/><br/><label>ISBN: </label>978-1-259-01040-8 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Communication in marketing<br/>Sales promotion<br/>Advetising
<br/><br/><label>LC Class. No.: </label>659.1 B41a c2012