TY  - BOOK
AU  - Belch, George E.
AU  - Belch, Michael A.
TI  - Advertising and promotion : : an intergrated marketing communications perspective 
SN  - 978-1-259-01040-8
AV  - 659.1 B41a c2012 
PY  - 2012///
CY  - New York
PB  - McGraw Hill Irwin
KW  - Communication in marketing
KW  - Sales promotion
KW  - Advetising
N1  - Includes glossary & index
ER  -