Baker, Michael <br/><br/>
Product Strategy and Management / 
Michael Baker. 
 - 2nd 
 - Singapore :  Pearson Education South Asia,  2007. 
 - xviii, 541 p.: 
<br/><br/> Includes bibliographic references and index 
<br/><br/><br/>English 
<br/><br/><label>ISBN: </label>13-978-981-06-9850-8 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Product Management<br/>New Product Management--Case studies
<br/><br/><label>LC Class. No.: </label>658.56 B17p c2007