TY  - BOOK
AU  - Baker, Michael
TI  - Product Strategy and Management
SN  - 13-978-981-06-9850-8
AV  - 658.56 B17p c2007 
PY  - 2007///
CY  - Singapore
PB  - Pearson Education South Asia
KW  - Product Management
KW  - New Product Management
KW  - Case studies
N1  - Includes bibliographic references and index
ER  -