Kerin, Roger A. <br/><br/>
Marketing :   the core / 
Roger A. Kerin. 
 - New York :  McGraw-Hill/Irwin,  2009. 
 - xli, 493  p.:   col. ill.  28 cm. 
<br/><br/> Includes index 
<br/><br/><br/>English 
<br/><br/><label>ISBN: </label>978-0-07-338106-0 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing
<br/><br/><label>LC Class. No.: </label>658.8 K45m c2009