TY  - BOOK
AU  - Kerin, Roger A.
AU  - Hartley, Steven W.; Rudelius, William
TI  - Marketing : : the core 
SN  - 978-0-07-338106-0
AV  - 658.8 K45m c2009 
PY  - 2009///
CY  - New York
PB  - McGraw-Hill/Irwin
KW  - Marketing
N1  - Includes index
ER  -