TY  - BOOK
AU  - Hawkins, Del I.
AU  - Mothersbaugh, David L.
TI  - Consumer Behavior
SN  - 978-0-07-017100-8
AV  - 658.83420973 H31c c2010 
PY  - 2010///
CY  - New York
PB  - McGraw-Hill/Irwin
N1  - Includes bibliographic references and index
ER  -