Kerin, Roger A. <br/><br/>
Marketing / 
Roger A. Kerin. 
 - 9th 
 - Boston :  McGraw-Hill/ Irwin,  2009. 
 - xlvii, 742 p.:   col. ill.  29 cm. 
<br/><br/> Includes index 
<br/><br/><br/>English 
<br/><br/><label>ISBN: </label>978-0-07-340472-1/--978-0-07-352491-7 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing
<br/><br/><label>LC Class. No.: </label>658.8 K45m