TY  - BOOK
AU  - Kerin, Roger A.
AU  - Rudelius, William
TI  - Marketing
SN  - 978-0-07-340472-1/--978-0-07-352491-7
AV  - 658.8 K45m 
PY  - 2009///
CY  - Boston
PB  - McGraw-Hill/ Irwin
KW  - Marketing
N1  - Includes index
ER  -