Cateora, Philip R. International marketing / Philip R. Cateora. - 13th - Boston, MA : McGraw-Hill Irwin, 2007. - xxxii, 702 p.: ill. 27 cm. Includes index English ISBN: 978-007-126461-7 Subjects--Topical Terms: Export marketingInternational business enterprises LC Class. No.: 658.84 C28i