@book{8254,
	author = {Gronlund, Jay,|eauthor},
	title = {Basics of branding :},
	publisher = {Business Expert Press,},
	year = {2013.},
	series = {The marketing strategy collection.},
	address = {New York, NY :},
	edition = {First edition.},
	note = {Includes bibliographical references (pages 187-188) and index.}
}