Gronlund, Jay,|eauthor <br/><br/>
Basics of branding :  a practical guide for managers / 
Jay Gronlund. 
 - First edition. 
 - New York, NY :  Business Expert Press,  2013. 
 - x, 194 pages : illustrations ; 23 cm.: 
 - The marketing strategy collection. .
<br/><br/> Includes bibliographical references (pages 187-188) and index. 
<br/><br/><br/>in English 
<br/><br/><label>ISBN: </label>13: 978-1-60649-592-6 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Branding (Marketing)<br/>Brand name products.<br/>Product management.<br/>Business & economics--Industrial management.<br/>Business & economics--Management.
<br/><br/><label>LC Class. No.: </label>658.827 G89b c2013