TY  - BOOK
AU  - Gronlund, Jay,|eauthor
TI  - Basics of branding: a practical guide for managers 
T2  - The marketing strategy collection
SN  - 13: 978-1-60649-592-6
AV  - 658.827 G89b c2013 
PY  - 2013///
CY  - New York, NY
PB  - Business Expert Press
KW  - Branding (Marketing)
KW  - Brand name products
KW  - Product management
KW  - Business & economics
KW  - Industrial management
KW  - Management
N1  - Includes bibliographical references (pages 187-188) and index
ER  -