Boone, Louis <br/><br/>
Principles of marketing / 
Louis Boone. 
 - Singapore :  Cengage Learning Asia,  2013. 
 - xvii, 427 p.:   ill.  26 cm. 
<br/><br/> Glossary 
<br/><br/><br/>in English 
<br/><br/><label>ISBN: </label>978-1-285-91891-4 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing
<br/><br/><label>LC Class. No.: </label>658.8 B64 c2013