TY  - BOOK
AU  - Boone, Louis
AU  - Kurtz, David L.
TI  - Principles of marketing
SN  - 978-1-285-91891-4
AV  - 658.8 B64 c2013 
PY  - 2013///
CY  - Singapore
PB  - Cengage Learning Asia
KW  - Marketing
N1  - Glossary
ER  -