Iacobucci, Dawn <br/><br/>
Marketing management / 
Dawn Iacobucci. 
 - 2nd ed. 
 - Singapore :  Cengage Learning Asia,  2012. 
 - xi, 243 p.:   ill.  26 cm. 
<br/><br/><br/>in English 
<br/><br/><label>ISBN: </label>978-981-4416-35-1 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Management
<br/><br/><label>LC Class. No.: </label>658.8 Ia1m c2012