@book{8372,
	author = {Kerin, Roger and Theng, Lau Geok; Hartley, Steven W.; Redelius, William},
	title = {Marketing in Asia /},
	publisher = {McGraw-Hill,},
	year = {2013.},
	address = {Singapore :},
	edition = {2nd ed.},
	note = {Includes index}
}