TY  - BOOK
AU  - Kerin, Roger
AU  - Theng, Lau Geok; Hartley, Steven W.; Redelius, William
TI  - Marketing in Asia
SN  - 978-981-4626-04-0
AV  - 658.80095 M34k c2013 
PY  - 2013///
CY  - Singapore
PB  - McGraw-Hill
KW  - Marketing
KW  - Asia
N1  - Includes index
ER  -