Kurtz, David L. <br/><br/>
Principles of contemporary marketing / 
David L. Kurtz. 
 - 15th ed. 
 - Singapore :  Cengage Learning Asia,  2012. 
 - 780 p.:   ill.  26 cm. 
<br/><br/><br/>in English 
<br/><br/><label>ISBN: </label>978-981-4392-82-2 
<br/><br/><label>LC Class. No.: </label>658.8 K96p c2002