Fritz, Mike <br/><br/>
Improving the user experience through practical data analytics :   gain meaningful insight and increase your bottom line / 
Mike Fritz, Paul D. Berger. 
 - Amsterdam ; Boston :  Morgan Kaufmann, an imprint of Elsevier,  ©2015. 
 - xxii, 374 pages:   illustrations  24 cm. 
<br/><br/> Includes index 
<br/><br/><br/>in English 
<br/><br/><label>ISBN: </label>978-0-12-800635-1 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Data mining<br/>Quantitative research
<br/><br/><label>LC Class. No.: </label>005.74 F91i 2015