TY  - BOOK
AU  - Fritz, Mike
TI  - Improving the user experience through practical data analytics : : gain meaningful insight and increase your bottom line 
SN  - 978-0-12-800635-1
AV  - 005.74 F91i 2015 
PY  - 2015///
CY  - Amsterdam ; Boston
PB  - Morgan Kaufmann, an imprint of Elsevier
KW  - Data mining
KW  - Quantitative research
N1  - Includes index
ER  -