Kotler, Philip R. <br/><br/>
Marketing for hospitality and tourism / 
Philip R. Kotler, John T. Bowen, James C. Makens. 
 - 6th ed. 
 - Singapore :  Pearson Education South Asia,  ©2014. 
 - ii, 630 pages:   illustrations  27 cm. 
<br/><br/> Includes index 
<br/><br/><br/>in English 
<br/><br/><label>ISBN: </label>978-981-4604-17-8 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Hospitality industry--Marketing<br/>Tourism--Marketing
<br/><br/><label>LC Class. No.: </label>647.94 K84m 2014