TY  - BOOK
AU  - Pereda, Pedrito R.
AU  - Pereda, Purisima P.; Arcega, Raymundo P.
TI  - Consumer behavior : : a practical approach to consumer understanding 
SN  - 978-971-9654-04-9
AV  - 658.8342 P41c 2015 
PY  - 2015///
CY  - Manila
PB  - Unlimited Books Library Services & Pub.
KW  - Consumer behavior
N1  - Includes bibliographic references
ER  -