Strong, Colin <br/><br/>
Humanizing big data :   marketing at the meeting of data, social science and consumer insight / 
Colin Strong. 
 - London ; Philadelphia :  Kogan Page,  2015. 
 - x, 212 pages:  24 cm 
<br/><br/> Includes bibliographic references and index 
<br/><br/><br/>in English 
<br/><br/><label>ISBN: </label>978-0-7494-7211-6 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Data processing<br/>Internet advertising<br/>Customer relations--Management<br/>Marketing research<br/>Big data
<br/><br/><label>LC Class. No.: </label>658.8340285 St88h 2015