TY  - BOOK
AU  - Strong, Colin
TI  - Humanizing big data : : marketing at the meeting of data, social science and consumer insight 
SN  - 978-0-7494-7211-6
AV  - 658.8340285 St88h 2015 
PY  - 2015///
CY  - London ; Philadelphia
PB  - Kogan Page
KW  - Marketing
KW  - Data processing
KW  - Internet advertising
KW  - Customer relations
KW  - Management
KW  - Marketing research
KW  - Big data
N1  - Includes bibliographic references and index
ER  -