@book{9319,
	author = {Verhoef, Peter C. and Kooge, Edwin; Walk, Natasha},
	title = {Creating value with big data analytics : },
	publisher = {New York, NY : Routledge, Taylor & Francis Group,},
	year = {2016, ©2015.},
	address = {Abingdon, Oxon ; New York, NY :},
	note = {Includes bibliographic references and index}
}