Verhoef, Peter C. <br/><br/>
Creating value with big data analytics :   making smarter marketing decisions / 
Peter C. Verhoef, Edwin Kooge and Natasha Walk. 
 - Abingdon, Oxon ; New York, NY :  New York, NY : Routledge, Taylor & Francis Group,  2016, ©2015. 
 - xxii, 316 pages:  25 cm 
<br/><br/> Includes bibliographic references and index 
<br/><br/><br/>in English 
<br/><br/><label>ISBN: </label>9781138837973 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Consumer profiling<br/>Big data<br/>Marketing--Data processing
<br/><br/><label>LC Class. No.: </label>658.83 V58c 2016