TY  - BOOK
AU  - Verhoef, Peter C.
AU  - Kooge, Edwin; Walk, Natasha
TI  - Creating value with big data analytics : : making smarter marketing decisions 
SN  - 9781138837973
AV  - 658.83 V58c 2016 
PY  - 2016///, ©2015
CY  - Abingdon, Oxon ; New York, NY
PB  - New York, NY : Routledge, Taylor & Francis Group
KW  - Consumer profiling
KW  - Big data
KW  - Marketing
KW  - Data processing
N1  - Includes bibliographic references and index
ER  -