Kasper, Hans <br/><br/>
Service marketing management :   a strategic perspective / 
Hans Kasper. 
 - 2nd ed. 
 - England :  John Wiley & Sons Ltd.,  2006. 
 - xii, 554 pages  26 cm. 
<br/><br/> Includes bibliographic references and index 
<br/><br/><br/>English 
<br/><br/><label>ISBN: </label>978-0-470-09116-6 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Service industries--Marketing--Management<br/>Customer services--Marketing--Management
<br/><br/><label>LC Class. No.: </label>658.8 K15s