TY  - BOOK
AU  - Kasper, Hans
AU  - Helsdingen, PIet van, Gabbott, Mark
TI  - Service marketing management : : a strategic perspective 
SN  - 978-0-470-09116-6
AV  - 658.8 K15s 
PY  - 2006///
CY  - England
PB  - John Wiley & Sons Ltd.
KW  - Service industries
KW  - Marketing
KW  - Management
KW  - Customer services
N1  - Includes bibliographic references and index
ER  -