TY  - BOOK
AU  - Richardson, John E.
TI  - Marketing
SN  - 978-0-07-336946-4
AV  - 658.8 M34 
PY  - 2008///
CY  - Boston Burr Ridge
PB  - McGraw-Hill
KW  - Marketing
KW  - Periodicals
N1  - Includes glossary
ER  -