Singh, Bir <br/><br/>
Sales promotion management / 
Bir Singh. 
 - New Delhi :  Anmol pub,  2006. 
 - 480 pages  23 cm. 
<br/><br/><br/>English 
<br/><br/><label>ISBN: </label>81-261-2825-9 
<br/><br/><label>LC Class. No.: </label>658.82 Si64s